Black Tech founder offers $1.6 million to recreational basketball players

In communities across the country, recreational basketball is more than a way to pass the time while staying in shape; it’s a lifestyle filled with passion for sport. Still, not everyone who loves basketball will make it to the professional level, be it the NBA or the WNBA. Some won’t even reach NCAA level and compete in March Madness despite their incredible natural athleticism and the grades needed to get into college.

So what’s missing? Why are so many young men and women struggling to take their basketball skills to the next level? The answers are not easy to come by, especially when considering socio-economic factors, and it only gets more complex when you add the coronavirus pandemic to all of this.

This is the problem we face today in our communities of color. The will and the academic talents are there; the only thing missing is a way for basketball players to continue playing the sport. Only a small number of select elites receive invites to Elite AAU teams or get scholarship offers from power conferences like the Big 10 and the ACC.

But tech entrepreneur jamar johnsonthe founder and CEO of CBLHoopCity Appsaw an opportunity to create something truly unique in the world of basketball: an amateur recreational league that users can access through an app and compete for cash prizes, totaling $1.6 million.

Overview: Building a Community for Adult Non-Professional Basketball Players and Enthusiasts

Mr. Johnson started the CBL in 2008 as a modest, offline summer basketball league with a basic website. Today, the CBL has evolved into what Johnson considers version 3.0, and now the league is ready to integrate players and teams across the country. It’s one thing to have an idea; it’s another thing to execute that idea and see it through to completion. That’s exactly what Mr. Johnson has accomplished, but he doesn’t stop there.

At its core, CBLHoopCity will be a competitive and fun basketball league experience for non-professional players who still enjoy the game even though they haven’t made it to college or the pros. No other recreational basketball league does anything close to this concept, and for good reason: there aren’t huge profits in the world of adult recreational basketball. , only the love of the game by its participants.

Overall, the idea is to create a platform to empower and build community for this market of gamers, and honestly, nothing like this exists domestically. All you really have across the country are fitness centers and city parks and recreation leagues that don’t really offer any compensation other than self-confidence, respect and maybe a t- miniature size shirt or trophy, which is normally given to children for sports awards.

But the CBLHoopCity challenge is different, and here’s why.

How is the CBLHoopCity app different from other recreational leagues?

Without a doubt, basketball is a unique sport in the United States. Other countries have professional leagues, but it’s different here. It’s not just a sport, as sport can teach life lessons, and that’s just as important as staying fit and active.

Eventually, all athletes learn a hard lesson: either you hone your skills to take it to the next level, or you hit the ceiling and can’t progress further in your career. Just imagine putting 20-22 years into a sport you love and cherish, and then you have to realize and accept that your level of talent isn’t enough to play at the next level. It happens all the time.

No matter how you try to coat it, it’s never easy when a young man or woman is told they won’t be able to fulfill their dream of playing at their next level, despite two decades of working in the game. game. But the CBLHoopCity app is a way for basketball players to pursue their passion and career after all other avenues have been closed.

not everyone can be james lebron and go straight to the first pick in the NBA draft, and every young man or woman who plays basketball can’t become like Michael Jordan. It takes a platform to get to this level because it doesn’t happen on its own, especially since talent isn’t necessarily the issue. Not all young basketball players receive the same level of coaching during key periods in their development. Often there is an additional development period that is overlooked.

Yet the CBLHoopCity app wants to change that – and change it for the better in ways none of us can predict right now. When you build a national league and community experience for passionate recreational players, anything can happen once it takes off. Watch how quickly the AAU has grown as the farming system for the top NCAA basketball programs for the entire college basketball system.

Either way, the CBLHoopCity League offers players an alternative when the traditional roots of success are no longer available after high school and after college basketball. Best of all, Mr. Johnson founded this league and oversaw the development of the app that will handle everything, so you can rest assured that everything young basketball players need to play is there.

What is an NBA-like experience?

One of the most exciting things about Mr. Johnson’s CBLHoopCity league is that it promises a college and NBA-like experience for its recreational basketball players, but how come? What is the difference?

The platform breaks athletes down into a tiered system with multiple levels to progress for beginners. All players should start in the recreational leagues and then progress and gain more exposure through the CBL Acceleration Program. It’s another way for players to show off their talents and skills to agents, scouts and general managers of college and professional teams around the world.

Many young players may not know that some of the NBA’s best players made their professional debuts overseas, honed their skills, and had an opportunity at the highest level.

The CBLHoopCity app will introduce and give players the professional basketball organization exposure and credibility they need that no other recreational league in the country can. Mr. Johnson sincerely believes that the gamer – the individual driven by a passion for the game – now has the tools to help determine their success.

While the league’s goal isn’t necessarily to flood the NBA with new talent, the CBLHoopCity league gives its players a chance to take their skills to the next level after learning how to compete and win championships at the amateur level. . Professional basketball leagues analyze and qualify players on many dimensions. Still, the will to win and championship experience against the nation’s top talent are arguably most important, far more so than the ability to leap a 42-inch vertical or shoot a 3-point shot from 33 feet.

But the league isn’t just for the players because, as anyone who’s ever run a recreational league knows, teams need sponsorship. After all, they don’t have a revenue stream like an NCAA or professional leagues, including those overseas.

The top three benefits of sponsoring or owning a team

When you choose to sponsor or own a team in the CBLHoopCity, the team plans are 100% tax deductible, making it ideal for those who want to keep their finances in check while helping underserved communities with the basketball game.

Another benefit is to increase the visibility of a company’s brand to demonstrate that this company is both active and passionate about supporting its community. Sponsorship has always been part of the sports world as it allows companies to amplify their brand and gain national visibility. The goodwill of the community and the return from a tax-deductible sponsorship alone are worth considering.

The final benefit is that when you partner with CBLHoopCity, you will most likely get more website traffic, which only translates to more exposure in more opportunities to show the community what your business is. not just there to make a profit.

These days, people no longer want faceless, personalityless brands; instead, companies that take a stand gain an edge over competitors who still have the old-fashioned mentality of following trends and political correctness.

No matter how you view the situation, the future of CBLHoopCity is in good hands due to high demand and player engagement. Expect the league to become a national phenomenon in 2022 as the CBL promotes its cash prizes, totaling $1.6 million.

This article first appeared on Blacknews.com.

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