ESPN signs basketball contract with FIBA
ESPN will become the new broadcast center for international basketball for the next four years, having entered into an exclusive partnership with FIBA, the International Basketball Federation.
The deal will include broadcast rights to all FIBA international events, including all 38 matches of the next FIBA Women’s World Cup 2022September 22 to October 1 in Sydney – including all Australian Opals games, live and exclusive.
ESPN is also the broadcast home for the FIBA Men’s Basketball World Cup 2023which will be hosted jointly by the Philippines, Japan and Indonesia, as well as all FIBA Men’s Basketball World Cup 2023 Qualifiers and FIBA Continental Cups.
The coming of the Boomers FIBA Basketball World Cup 2023 the qualifying series against China and Japan will also be broadcast on June 30, July 1 and July 3.
Kylie Watson-Wheeler, Senior Vice President and General Manager of The Walt Disney Company Australia and New Zealand and Head of ESPN/National Geographic, APAC, said: “We are thrilled to add the Australian Opals games and Boomers to our full basketball offering. line-up, which already includes the NBA, NBL, WNBA and NCAA.
“The broadcast partnership further extends ESPN’s leadership position as ‘The Home for Hoops.’ This comes at an exciting time for local basketball fans, with the Boomers coming off their first medal at the Tokyo Olympic Games and our signature Australian opals ready to compete in the Women’s World Cup on the floor of the house in September. It’s great to see these amazing female athletes front and center for our ESPN viewers.
Frank Leenders, FIBA’s Chief Media and Marketing Officer, said: “This is great news for sports fans in Australia. With women in basketball being a strategic priority for FIBA, and specifically the goal of increasing the number of fans consuming women’s basketball, this partnership with ESPN brings new synergies that will make basketball more accessible and enjoyable for women. Australian fans ahead of our flagship women’s event in Sydney in September.
Haydn Arndt, General Manager of ESPN, said: “Basketball has seen phenomenal growth over the past few years, thanks to the recent success of the Boomers and Opals and the NBL reaching record crowds and viewership. this season.
“Having the Opals function in a house world Cup is truly exciting and we look forward to bringing our viewers an unforgettable tournament, showcasing the best female basketball talent from around the world.
Talent roster and release schedule for the FIBA Women’s World Cup 2022 will be announced soon.