FIBA ‘brings basketball fans together’ as part of J9 deal

the International Basketball Federation (FIBA) announced an agreement with D9becoming the organization’s 10th global partner.

In collaboration until 2024, the betting platform will present the FIBA Basketball World Cup 2023 Trophy Tour as well as aiming to increase the notoriety of the sport on its platforms.

Frank LeendersFIBA Managing Director of Media and Marketing Services, said: “We are delighted to have J9 join the FIBA ​​family as our newest Global Partner.

“This partnership will certainly reinforce FIBA’s goal of advancing the promotion of basketball around the world while bringing fans closer to the game through new and improved experiences.”

The deal has been arranged by FIBA ​​Marketing – FIBA’s partnership with Infront – and will see J9.com receive “key commercial rights to” FIBA ​​competitions.

This includes the FIBA ​​Continental Cups for Men and Women, the FIBA Women’s Basketball World Cup 2022and the FIBA Basketball World Cup 2023.

“It is a great honor for us to become a FIBA ​​Global Partner and to have the opportunity to contribute to the development of basketball on a global scale,” added the general manager of J9.com , James Chen.

“With our innovative and digital means, we are sure that we can help FIBA ​​bring the charm and joy of basketball to more fans around the world.”

As FIBA’s Global Betting Partner, F9 said it sees globalization as an important goal and will use FIBA’s platform to launch and build brand awareness across all FIBA events to connect with basketball fans around the world.

In addition, J9 seeks to use FIBA’s “top-level domain” to promote basketball-related corporate social responsibility activities on its J9.basketball portal.

With the added aim of “bringing fans closer to the game” around the world, FIBA ​​has partnered this year with Tic broadcast approximately 600 hours of live basketball action each year on the Swiss-based federation channel, as well as other “unique programming formats”.

The organization has also granted fans access to official images to produce FIBA-related content for their own platforms, as part of its broader strategy to establish a network of creators at scale. worldwide, notably in Australia, France, Italy, Spain and the United States.

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