Sportsnet and FIBA unite to bring international basketball to fans in Canada
FIBA has expanded its media presence in North America with the announcement of a long-term broadcast rights deal with Sportsnet in Canada. With this new partnership, Sportsnet now becomes the exclusive broadcast rights holder for FIBA events in Canada through the fall of 2025.
“This is great news for basketball fans in Canada,” said Frank Leenders, General Manager of FIBA Media and Marketing Services. “The passion for the sport in this part of the world is evident and this partnership with Sportsnet enables the creation of new synergies and increased levels of engagement that will provide fans with unprecedented coverage and access to FIBA competitions in years to come. future.”
Home to a passionate and rapidly growing fan base, Canada’s National Teams have enjoyed increasing success on the world stage over the past five years. The men’s and women’s national teams participated in the FIBA Basketball World Cups in 2018 and 2019, and Canada’s junior team won gold at the FIBA U19 Basketball World Cup in 2017. The teams Canadian Men’s and Women’s Nationals will be in action over the next four years with major events such as the two FIBA Basketball World Cups, the FIBA AmeriCups and their respective qualifiers.
“As home to extensive basketball coverage in Canada, Sportsnet is proud to partner with FIBA to provide Canadians with frontline access to the country’s brightest stars on the world stage,” said declared Bart Yabsley, President, Sportsnet. “Complementing our network’s NBA, WNBA and Canada Basketball content, today’s partnership with FIBA reinforces our continued commitment to building a basketball legacy for players and fans in Canada. We look forward to working with FIBA to make these international games available as part of Sportsnet’s leading portfolio of basketball games fans want.
Canadian basketball fans will get their first look at FIBA on Sportsnet later this month as the Senior Men’s National Team take on the Bahamas in the FIBA Basketball World Cup 2023 Qualifiers, starting November 28 and 29. Canada’s Senior Women’s National Team will be back in action in the new year as they battle it out to qualify for the FIBA Women’s Basketball World Cup 2022. As well as covering Canada’s appearances in FIBA competitions, Sportsnet’s broadcast rights also include access to key international clashes featuring teams from around the world, including USA Basketball. Full details of the FIBA Sportsnet broadcast will be announced at a later date.