BeIN extends its partnership with FIBA until 2025
The next tournament, starting June 30, will be available with Arabic commentary from beIN’s basketball experts.
BeIN Media Group and the International Basketball Federation (FIBA) have extended their partnership, which will allow beIN Sports to continue broadcasting all FIBA events in the Middle East and North Africa (MENA) until 2025.
BeIN has been an official broadcast partner of FIBA since 2006, delivering extensive live coverage of competitions, including women’s and youth competitions as part of its flagship CSR initiative, beINSPIRED, which gives sports and athletes under -represented the visibility they truly deserve. This commitment will be highlighted next month with the FIBA U17 Basketball World Cup 2022 Finals in Spain, as well as the FIBA U17 Women’s Basketball World Cup 2022 Finals in Hungary. .
BeIN viewers will be able to access full match coverage featuring teams from the MENA region across FIBA Asia and FIBA Africa, including the upcoming FIBA Basketball World Cup 2023 Qualifiers starting on June 30 and the FIBA Asia Cup 2022 on July 12. .
This agreement follows the recent renewals of beIN’s Roland Garros and AFC competitions that have been concluded in the MENA region over the past year.
This means that beIN’s extensive portfolio in the MENA region includes the FIFA World Cup until 2030, the UEFA Champions League, UEFA Europa League and UEFA Europa Conference League until 2024, including rights to the UEFA Women’s Champions League, Ligue 1 until 2024, La Liga until 2024, NBA, Olympics and Wimbledon under long-term deals, and more.
Speaking on the new agreement, Mohammed Al-Derham, Head of Media-Sports Rights Acquisition at beIN MENA said: “We are delighted to continue our long partnership with FIBA for the next four years, bringing the joy of basketball to the MENA region. and in the homes and establishments of so many basketball fans, both avid and new.
Frank Leenders, General Manager of Media and Marketing Services at FIBA, added: “We are very pleased to continue this partnership and to further extend the visibility of our international events for basketball fans over the next few years in the MENA region. With an incredible list of exciting events coming up this summer, including the FIBA Basketball World Cup 2023 Qualifiers window this month and the FIBA Women’s Basketball World Cup 2022 in September, this partnership with beIN will deliver viewers unprecedented coverage and access to FIBA competitions in the years to come.”
The upcoming FIBA Basketball World Cup 2023 Asian, African and European Qualifiers will take place on beIN Sports Premium 1, beIN Sports Premium 2 and beIN Sports Premium 3 from June 30, with Arabic commentary from basketball experts from beIN.