ESPN’s NBA viewership up double digits over 2020-21 regular season average

  • Significant audience growth on all coveted demos, including women, Hispanic audiences, and adults 18-34
  • New look NBA Countdown, NBA today Audiences on the rise

According to Nielsen, ESPN’s NBA viewership across its event and studio coverage has grown by double digits so far this season. Over 12 games, the NBA on ESPN averaged 1,439,000 viewers, up 20% from the 2020-21 regular season average of 1,197,000 viewers.

Additionally, ESPN NBA games have increased significantly across all coveted demographics compared to the 2020-21 regular season average, including:

Demo Growth
Adults 18-49 Up to 28%
Adults 18-34 Up 26%
Adults 35-49 Up to 30%
Hispanic audience Up to 50%
Women Up 26%
Men Up 18%

ESPN has already won night on cable in all six coveted demographics three times. NBA on ESPN consistently wins cable night among Adults 18-34, Adults 18-49, Adults 25-54, Men 18-34, Men 18-49 years and men aged 25 to 54.

Growth of NBA studios

ESPN sees double-digit viewership increases for new look NBA Countdown as well as his new daily studio show, NBA today. NBA Countdown averaged 536,000 viewers for its first six shows, up 34% from the 2020-21 regular season average (399,000 viewers). Until November 5, the 11 NBA today shows airing on ESPN averaged 297,000 viewers, up 29% from the same timeslot during the 2020-21 regular season.


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