First NBA Africa and Shesha Open League physical store on the continent

The new NBA store ( in Sandton City in Johannesburg, South Africa, offers an extensive range of NBA merchandise, including Nike jerseys, apparel, memorabilia and more; 2004 NBA Champion Richard “Rip” Hamilton Attend store opening

NBA Africa and Shesha, a premium retailer of exclusive and limited-edition footwear, apparel and accessories, today announced the opening of the first physical NBA Store in Africa.

The 270 square meter store, located in Sandton City in Johannesburg, South Africa and operated by Shesha, offers an extensive range of official NBA merchandise and memorabilia, including current and former player jerseys, an assortment of youth NBA jerseys, apparel, headwear, footwear, sporting goods, toys and collectibles from top brands such as Nike, Mitchell & Ness, New Era and Wilson. The store also features authentic memorabilia from throughout NBA history and a customization area where fans can customize NBA jerseys.

The announcement was made this afternoon at the store by NBA Africa CEO Victor Williams, Shesha CEO Nirmal Devchand and 2004 NBA Champion Richard “Rip” Hamilton. To celebrate the opening, fans will have the opportunity to take photos with the Larry O’Brien Trophy, which will be displayed at the store from today through Sunday, October 16.

Later this year, NBA Africa and Shesha will launch the league’s first e-commerce site on the continent, which will offer fans in select African countries the widest selection of authentic NBA merchandise ever available in Africa.

“Launching the first NBA Store in conjunction with Shesha reflects our commitment to driving greater engagement with our passionate African fans,” Williams said. “Through this new store, fans will be able to more easily represent their favorite teams and players, showcase their fandom and elevate the culture around basketball on the continent.”

“We are honored and excited to deliver the first NBA Store in Africa,” said Devchand. “This store will give NBA fans in South Africa the best access they have had to league merchandise, including jerseys of past and present NBA players, legends and African trailblazers. We look forward to welcoming basketball fans to the NBA Store and celebrating our shared love for the game.”

In addition to merchandise, the new store features large screens showing NBA TV, the league’s dedicated 24/7 channel that broadcasts live games, highlights and original content. The store also features an interactive photo display where fans can take photos as if standing alongside NBA players, as well as a dedicated area where fans can compare their shoe sizes and shoe sizes to players and legends. of the NBA.

There are more than 400 NBA-branded retail stores and attractions around the world that serve as official league destinations for fans around the world.

Hamilton spent 14 years in the NBA, playing for the Washington Wizards (1999-2002), Detroit Pistons (2002-2011) and Chicago Bulls (2011-2013). He won the 2004 NBA Championship with the Pistons and was a three-time NBA All-Star (2006-2008).

Distributed by APO Group on behalf of the National Basketball Association (NBA).

Pawel Weszka
Communication NBA Africa
[email protected]
+27 10 007 2666

About Shesha:
The first Shesha store was launched in Johannesburg, South Africa in 2005, and today Shesha has 15 stores, including Hoops Lounge by Sheshaand children’s recreation by Shesha. The Shesha company is committed and passionate about street culture. The stores are dedicated to serving the community and fans with the newest limited edition premium basketball and lifestyle products. Shesha stores offer a range of global and local brands, with a particular focus on footwear and headwear, as well as global collaborations in the areas of lifestyle and basketball. Fans can follow @shesha_fashion on Instagram, @Shesha Lifestyle on Facebook and @SheshaLifestyle on Twitter, or visit our website –

About NBA Africa:
NBA Africa is an autonomous entity created in May 2021 which manages NBA activities in Africa, including the Basketball Africa League (BAL). The NBA has a long history in Africa and opened its African headquarters in Johannesburg, South Africa in 2010, before opening additional offices in Dakar, Senegal, and Lagos, Nigeria. The league’s efforts on the continent have focused on improving access to basketball and the NBA through youth and elite development, social responsibility, media distribution, partnerships with businesses, the NBA Africa Games, the BAL, etc.

NBA games and programming are available in all 54 African countries, and the NBA has hosted three exhibition games on the continent since 2015. The BAL, a partnership between the International Basketball Federation (FIBA) and NBA Africa, is a professional league. featuring 12 club teams from across Africa who completed their second season in May 2022. Fans can follow @NBA_Africa and @theBAL on Facebook, Instagram, Twitter and YouTube.

This press release was issued by APO. Content is not vetted by the African Business editorial team and none of the content has been checked or validated by our editorial teams, proofreaders or fact checkers. The issuer is solely responsible for the content of this announcement.

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