Luka Doncic in a legal battle with his own mother for control of his trademark

It’s not often we hear of a star athlete embroiled in a legal dispute with his own mother, but this is the case with Luka Doncic and his mother, Mirjam Poterbin.

Doncic confirmed to longtime NBA reporter Marc Stein that he had filed a petition with the United States Patent and Trademark Office seeking cancellation of the “LUKA DONCIC 7” trademark, which is controlled by her mother and she refused to give up.

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“I have a lot to look forward to as I continue to grow as a player and as a person and it’s important for me to be in control of my own brand and focus on giving back to my communities,” said Doncic. to Stein, who publishes The Stein line on Substack, in a statement.

Doncic gave his mother permission to trademark his name during his rookie year in 2018. According to Stein, the Mavericks star attempted in writing last year to bring his mother’s business to give up the brand, but that did not happen.

Luka Doncic from Slovenia. Photo by Alexander Scheuber/Getty ImagesSource: Getty Images

Doncic unveiled a new logo last season on his Jordan Brand sneakers and apparel, which used his initials, LD, number, 77, and the letter ‘S’ – for his home country of Slovenia.

Nonetheless, he sought to trademark the name “Luka Doncic” and it was “preliminarily” rejected by the US Patent and Trademark Office.

Consequently, Stein reports that Doncic’s latest filing was “a last resort in an effort to obtain full control of his name, trademark, charitable foundation and business affairs, as conflicting trademarks prevent Doncic from have clear rights to use their own name”.

This article originally appeared on the New York Post and has been reproduced with permission

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