National Basketball Players Association partners with Al Harrington’s CBD company, Re+Play
The National Basketball Players Association (NBPA) has partnered with Re+Play, the performance-based wellness and recovery line created by Al Harrington’s Harrington Wellness.
This multi-year partnership will allow Re+Play to bring the latest recovery-enhancing products and technologies to athletes of all levels. Offerings include topicals, kinesiology tapes and massage guns, among other naturally infused pain relief products.
“Re+Play’s partnership with the NBPA will provide consumers with a host of trusted, technology-driven products to help them recover like a pro,” said Al Harrington, CEO of Harrington Wellness and former NBPA member. “As we enter the next phase of the Re+Play brand with our strategic partners at Amazon AMZNthe NBPA and Walmart WMTwe are excited to once again reinvent how we help athletes of all levels recover from pain through CBD and other innovative technologies.
Que Gaskins, Acting President of THINK450, the NBPA’s innovation and partnership engine, added, “Harrington Wellness is a leader and innovator in consumer recovery products and we are excited to join them in this historic equity partnership to support and promote their Re+Play product line. »
The first product launch resulting from this new partnership is a range of specially formulated recovery creams — developed in partnership with Avicanna AVCNFa biopharmaceutical company specializing in the development of products based on cannabinoids of plant origin.
“It was important that we developed a product that was clearly evidence-based and aimed at improving muscle recovery,” said Dr. Sanford Kunkel, Chief Medical Officer of Harrington Wellness & Re+Play. “Through our partnership with Avicanna, we have been able to grow our range at its R&D headquarters at the Johnson & Johnson Innovation Center, JLABS, which has given us a significant competitive advantage over our products.”