SMU Football, Basketball Players Can Earn $36,000 A Year Through New NIL Collective, Reports Say

SMU men’s football and basketball players will have the opportunity to earn $36,000 per player per year through a new Name, Image and Likeness (NIL) collective, according to several reports. Boulevard Collective, an independent NIL collective led by SMU alumni and donors that launched the first weekend of August, will pledge a total of $3.5 million per year to give players the opportunity to take advantage.

The Dallas Morning News obtained a statement from the collective that credits Dallas businessmen and SMU alumni Chris Kleinert and Kyle Miller as key figures in organizing the collective. Kleinert, in the statement via The news, hinted that more opportunities for SMU athletes are yet to come.

“This is just the beginning,” Kleinert wrote in a statement. “The purpose of the Boulevard Collective is to create opportunities for SMU athletes who enhance their athletic careers, while preparing them for where their career aspirations might take them at SMU and beyond. Our goal is for this Collective to become the gold standard for NIL’s efforts across the country.

veteran ccompliance expert Chris Schoemann will lead the collective, according to The news.

The new collective on The Hilltop comes about 13 months after the NCAA first allowed student athletes to take advantage of NIL in a landmark decision. Athletes receiving compensation for name, image and likeness was previously a violation of NCAA rules. SMU football, of course, is tied to one of the most infamous cases of college football players receiving illegal compensation, as the program received the NCAA’s “death penalty” in the 1980s for violations. that included players drawn into the program with underpayments at the table.

SMU is not the first school in Texas to announce a collective NIL allowing football players to receive a set dollar amount each year. It was announced in July that every Texas Tech scholarship football player, in addition to some of the Red Raiders’ top extras, will have the opportunity to join an NIL collective that will offer players renewable one-year contracts of $25,000, according to a report from Lubbock Avalanche-Journal. The collective, titled “The Matador Club,” is led by a group of donors from Texas Tech. Payments were due to start the first week of August for those who signed the deal, with opportunities for other sports also expected at later dates.

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SMU kicks off 2022 campaign, program’s first assistant head coach Rhett Lashlee, Sept. 3 in North Texas before playing its home opener a week later against Lamar. Lashlee, previously SMU’s offensive coordinator from 2018-19, returned to the program as head coach last November after Sonny Dykes left to become the head coach of DFW-Metroplex rival TCU. The Mustangs will then face back-to-back Power Five opponents to close out September, traveling to Maryland in Week 3 before hosting Dykes and TCU in Week 4.

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